The rise of podcasting and its impact on marketing
Podcasting is a form of digital audio content that has become increasingly popular over the past decade. Podcasts can be accessed and downloaded via websites, apps, and music streaming platforms. The rise of podcasting has had a significant impact on the marketing industry, changing the way businesses and consumers interact with each other. This article will explore the history of podcasting, its current state, and its impact on marketing. History of Podcasting Podcasting began to gain traction in 2004 when MTV video jockey, Adam Curry, and IT expert, Dave Winer, developed a method of attaching media files to RSS feeds. This allowed people to subscribe to and download audio files to listen to on their portable media devices. The term "podcast" was originally coined by a journalist named Ben Hammersley in an article for The Guardian in 2004. Early podcasts were produced mostly by independent creators who lacked the resources and funding to produce traditional radio content. T...