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The Role of Chatbots in Customer Service and Marketing: A Comprehensive Overview

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  Introduction Customer service and marketing are two essential components of a business that can make or break its success. With the rise of digital channels and the increasing use of social media, businesses are now more inclined towards adopting new technological innovations to help them improve their customer service and marketing efforts. One such innovation is the use of chatbots. Chatbots are intelligent applications that use artificial intelligence and natural language processing to communicate with users. They are designed to mimic human conversations and can be integrated into websites, mobile apps, social media platforms, and messaging applications. Chatbots offer significant benefits in terms of customer service and marketing, and in this article, we will discuss the role of chatbots in these areas and provide a comprehensive overview. The Role of Chatbots in Customer Service Customer service is a critical component of any business as it directly impacts customer satisf...